Each year the team at JD Power reveals what car brands owners find most appealing. This year, you might be surprised at the results.
For 2020, the results of the Automotive Performance, Execution and Layout (APEAL) study show a real dominance by domestic automakers. They don’t fill up the list, but they definitely own all the spots at the top.
The APEAL study measures an owner’s emotional attachment to their new vehicle and if it delivers on all fronts the customers had hoped for. According to JD Power it is as important for manufacturers as quality issues as buying a car is not only a siz