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The awards keep coming for Sportage. This time for its advertising!

Kiaclub Nieuwsrobot

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Congratulations are in order for Kia Australia and their Sportage TV commercial. The ad featuring legendary rappers Grand Master Melle Mel and Scorpio is making a splash on the international advertising awards scene.


The ad won a coveted silver pencil at AWARD, Australasia’s premiere creative award show, and another silver at Adfest, Asia’s largest celebration of advertising creativity. Looks like Kia’s really on a roll. Let’s have a look at the TV commercial below.


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Het lijkt mij dat je met soort imbecielen toch niet geidentificeerd worden als Sportage eigenaar. En zeker niet met die song, die gaat over de desolate uitzichtloosheid en criminaliteit 'in da hood' van de jaren '80. Maar misschien ontgaat mij de humor?

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