Administrator Posted December 13, 2010 Share Posted December 13, 2010 Have you ever called to order pizza after watching your favorite character eat pizza on TV? It may be a coincidence, or it could be the outcome of indirect advertising by a pizza maker. This kind of indirect advertising is often referred to as product placement (PPL). There are many instances in which PPL created [...] Lees meer... Quote Link to comment Share on other sites More sharing options...
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