Born for Beijing

Kiaclub Nieuwsrobot · April 21, 2014

Specifically tailored for the Chinese market, the K4 concept car was finally unveiled at the 2014 Beijing International Automotive Exhibition. What’s even more exciting is the news that the K4 concept car will come to life, as Kia plans for the production version of the sedan to go on sale in the second half of this year, targeting drivers with families.

Developed especially with Chinese consumers in mind, the mid-sized K4 sedan concept displays a simple, distinctive and dignified exterior design – with a low nose, wedge-shaped profile and high trunk – and class-leading interior space equipped with numerous high-tech convenience and safety features. Surprises are also under the hood—Kia’s Turbo GDI engine will be making its first appearance in the Chinese market. Combined with a 7-speed DCT (Dual Clutch Transmission), drivers will be treated to smoother gear shifts for effortless driving.

The K3S production model (a cousin of the Cerato/Forte 5-door), targeting younger consumers in their twenties and thirties, also made an appearance alongside the K4 concept. Fittingly, with its trendy hatchback shape, newly designed 16 or 17 inch aluminum wheels, in addition to a sporty tailgate and rear combination lamp design, the ‘S’ added on to the original name of the K3 model stands for ‘sporty’ and ‘stylish.’

Kia also showcased specially outfitted Kia models in FIFA World Cup gear, warming the media up for the long anticipated 2014 FIFA World Cup Brazil^TM,which kicks-off less than two months from now.