Kiaclub Nieuwsrobot Posted June 23, 2014 Posted June 23, 2014 What kind of brand is Kia? This is one of the first questions that any company asks itself when setting out to define its brand image. The answer for Kia came from the concept of ‘surprise.’ And our conclusion was simple: Kia simply wants to help customers re-discover the element of surprise in their daily lives. From that initial idea, Kia has grown into a brand that is powered by ‘surprises.’ Kia’s global brand slogan, ‘The Power to Surprise,’ is the philosophy that guides the principles by which our cars are manufactured and designed, and also the way in which we approach life. And this power to surprise also provides the creativity for those very surprises to make even more surprises. Watch our latest video that captures the essence of the Kia brand. Kia: Surprises Make Surprises Lees hele artikel Quote
Urkes Posted June 23, 2014 Posted June 23, 2014 De dag dat ik de Kia Rio voor het eerst zag...was ik SURPRISED en wist ik dat van Toyota zou overstappen op KIA Geen moment spijt van gehad. I love KIA! Quote
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