[The Globe And Mail] How Kia is using design to go toe-to-toe with premium companies

[Kiaclub Nieuwsrobot]

 

“In a midtown warehouse-like space, Kia Motors is hosting a riotous cocktails-and-canapés party with serious intent. Gregory Guillaume, Kia’s chief European designer, is to unwrap his studio’s Sportspace concept, a sexy all-weather wagon that he describes as thoroughly unlike all the “estate cars, wagons or even shooting brakes” known to humankind. It doubles as a look at the next-generation Kia Optima.”

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