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KIA Tasman Struggles to Gain Traction in Australia: Why the Ute Isn’t a Success (Yet)


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When Kia introduced the Tasman, it was billed as the brand’s bold step into Australia’s fiercely competitive dual-cab ute market — a sector long dominated by the Toyota HiLux, Ford Ranger, and Isuzu D-Max. Kia’s promise was clear: a tough, stylish, and well-equipped ute built specifically for Australian conditions. But several months after its launch, […]

The post KIA Tasman Struggles to Gain Traction in Australia: Why the Ute Isn’t a Success (Yet) appeared first on Korean Car Blog.

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