Well done, Sportage!

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Kia Sportage has brought two great news stories from Europe and we are very pleased to tell you this before you make a buying decision. As always, Kia offers great quality and head-turning design!

The Kia Sportage was named as a top performer with its safety performance in the “Small SUV 4×4” category by Euro NCAP and the winner of the “2011 Car of the Year (COTY)” in Prague, Czech Republic.

By Euro NCAP (The European New Car Assessment Programme), Sportage obtained scores of 93 percent for Adult Occupant Protection, 86 percent for Child Occupant protection, 49 percent for Pedestrian Protection and 86 percent for Safety Assist. Part of its high rank for this safety award, Sportage is equipped with 6-speed auto transmission, 6 airbags, electronic stability control (ESC), downhill brake control and hill-start assist control, an anti-lock brake system (ABS), rare parking assistance system, safety power window and active headrests*.

In Prague, our all-new Sportage won the Car of the Year award from the most renowned automotive organization in the Republic. It has won over consumers in an online poll as well as leading European motoring journalists with its high quality, value and blend of nice style. In addition to being a journalists’ pick, we think winning over netizens is very meaningful as it demonstrates that Kia’s reputation is significantly growing in the international market.

Since both EURO NCAP and COTY are prestigious awards in Europe, they are a testament to Kia’s continued commitment to vehicle safety. With its combination of breathtaking design, value, quality, technology and standard safety features, we believe that Sportage’s popularity and consumer appeal will only continue to grow in 2011 to fulfill our consumers’ expectations.

*Standard and optional safety features may vary between countries

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