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All-new Picanto Test Drive in Spain, Barcelona


Kiaclub Nieuwsrobot

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Let me first introduce myself, I am Jungwook Wi from Kia’s Overseas Communication Team, involved in international Public Relations. Today, I would like to share with you my trip to Spain, Barcelona, where journalists from Central & South America tested our all-new Picanto

We began the official test drive event with the press conference where journalists were presented with Kia’s corporate overview and all-new Picanto product information. Also we held a 30-munite Q&A session with our marketing and product managers, where the journalists questioned about the advanced features of the newest model, such as Hill-start Assist Control(HAC), safety features, etc.

All-new-Picanto-test-drive-in-Barcelona-

Then we held a full day of the all-new Picanto test drive, which was divided into 2 parts (morning & afternoon session). The journalists were busy not only test driving the different versions of the model, but also taking photos, filming interviews, etc.

All-new-Picanto-test-drive-in-Barcelona-

All-new-Picanto-test-drive-in-Barcelona-

Most of the journalists were impressed by the overall performance of the model, along with its outstanding design. Actually a few journalists mentioned about the attractiveness of the model to dramatically growing female consumers in Central & South American region, with spacious interior space and much improved design.

All-new-Picanto-test-drive-in-Barcelona-

All-new-Picanto-test-drive-in-Barcelona-

All-new-Picanto-test-drive-in-Barcelona-

As happy as I was with the journalist’s positive impression of the model, I also enjoyed time with very friendly journalists and operation staff, along with beautiful scenery of the venue. It was obvious to see that everyone including myself had a great time in Spain, and we promised to meet again in the short future for another special event.

All-new-Picanto-test-drive-in-Barcelona-
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