Kia Motor’s color popularity research through three most-loved models

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Do you remember the excitement of getting your very first car? After deciding which car to purchase, some of you may have spent a few extra days to make a decision on the perfect color.

Cars and their colors have interested consumers for almost a century now. They are even immortalized in songs like “Little Red Corvette” and “Pink Cadillac” and are driven into our psyche by pop culture. E.g. Can you imagine Batman driving an ORANGE Batmobile?

So what color do our customers from around the world love most? KiaBuzz studied the three most popular Kia models: Soul, Forte and Optima, and the colors they are most popular in. (Source: Kia Motors Global Ordering, 2010)

According to this study, achromatic-colors such as black, white and silver were equally preferred in all three models (see below).

Some say the vehicle you drive is an extension of your personality. According to color psychology, this also holds true with the color you select for your vehicle.

In this respect, it is noteworthy that red, a vibrant color, was included in the top three color choices in the purchase of a Soul. This may signify that the Soul’s unique and sporty design led buyers to select a color with a similar message.

It is also interesting that the popular color choices for Kia Motors is following the global trend, found by DuPont’s 2010 Automotive Color Popularity Report.
(http://www2.dupont.com/Automotive/en_US/news_events/article20101207.html)

The color of the car that we drive could be a statement about who we are (or perhaps who we would like to believe we are!).

What color is your Kia?

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