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Kia Launching Chinese Sub-Brand Called Horki

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Kia’s Chinese joint venture, Dongfeng Yueda Kia, announced the creation of a new Chinese-only brand at the Shanghai Auto Show today, called Horki. 

Kia says that the name is derived from two separate elements, ‘Hor’ which stands for China, and ‘Ki’ which relates to driving. Roughly translated, the brand’s title is ‘Driving in China,’ though when read aloud in the western world it means something quite a bit different.

Cars from the Horki brand are aiming to be practical, economical and trustworthy, while vehicles from the existing Kia brand are going to represent sportiness, passion and style.

Also unveiled at the Shanghai Auto Show was the Horki 1 Concept (seen above), which is based on the Kia Forte, though it has been massaged to look quite a bit different. Kia says that the Horki badge will appear on numerous different types of vehicles, one of which will be powered by an alternative fuel source. These vehicles are expected to hit the Chinese market sometime in late 2015.

 Discuss this story at chinacarforums.com

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