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Top 10 Most Loved Car Brands

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Each year the team at JD Power reveals what car brands owners find most appealing. This year, you might be surprised at the results.

For 2020, the results of the Automotive Performance, Execution and Layout (APEAL) study show a real dominance by domestic automakers. They don’t fill up the list, but they definitely own all the spots at the top.

The APEAL study measures an owner’s emotional attachment to their new vehicle and if it delivers on all fronts the customers had hoped for. According to JD Power it is as important for manufacturers as quality issues as buying a car is not only a sizeable investment but also an emotional decision. The study measures new owners’ emotional response across 37 defined attributes that range from seats of the pants feel to the feeling they get when they press the accelerator to the luxurious feel of the cabin. These points are aggregated out of 1,000 and are based on responses by 87,282 new owners after 90 days of ownership. 

The study was redesigned for 2020 and factors in JD Power’s own Initial Quality Study from last month.

Now that the technical bit is out of the way let’s see who are the most appealing brands according to new owners. 

10. Hyundai 

2020 Hyundai Sonata red front three-quarters

Points: 842

Hyundai comes in at number 10 for the most appealing car brands. Although it brings up the rear on this list it is by far the most awarded brand in the study. A small caveat here, it does include the company’s sub-brands Genesis and Kia. Even then it is no small feat to have five awards in your name. The cars that won top honors in their respective segments are Hyundai Sonata, Veloster, Kia stinger, Telluride, and the Genesis G70.

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9. Honda

2021 Honda Odyssey

Points: 842

Next up in the list is Honda. Though it did not win a category outright, the Odyssey received a model-level award for the second consecutive year. Honda’s robust reliability has always helped its appeal among customers but what makes it more appealing can be attributed to a more modern and tech biased cabin layout and the use of more premium materials. Toyota for example was 17rh in the same study, proof that reliability only counts for so much among new cars. 

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8. Nissan

2018 nissan maxima

Points: 844

There is a three-way tie between Nissan, Mazda, and Kia for the eighth, seventh and sixth positions for the most appealing car brands. Despite the rocky start to the year, Nissan has found favor among its customers. Much of it can be thanks to the new design language and a more upmarket cabin layout. Plus, Nissan is the most awarded manufacturer with four model-level awards. It is tied with BMW and second only to Hyundai.

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7. Mazda

2019-Mazda-CX-5-Diesel-main.jpg

Points: 844

Mazda has made quite a dent in the market this year and it is evident in the APEAL study as well. In terms of emotional attachment, Mazda has climbed the highest relative to last year. Compared to 2019, the Automaker placed nine places higher.

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6. Kia

2020-kia-telluride-driving-01-679x450.jp

Points: 844

Kia placed sixth in emotional attachment and contributed to Hyundai Motor Group’s record number of awards. Though tied with Mazda and Nissan, Kia placed first in the Initial Quality Study by JD power but last month. Coincidentally though, there too, it was tied with Dodge for first place.

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5. Mini

2017 mini countryman

Points: 853

Though Mini is as British as Sauerkraut, it seems to have worked in its favor. BMW overhauled Mini and reaffirmed its position as a cultural icon. Though Mini is not so Mini anymore, but its increase in size could be one of the primary reasons for its appeal as it now offers space and size along with Novelty. Fifth position with 853 points for a borderline luxury brand speaks volumes for its customer’s confidence.

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4. Ford

2021-Ford-F-150-12-679x453.jpg

Points: 853

Now we are entering the mainstream and it is all domestic from here. Ford comes in at the fourth position. Though we are surprised that it didn’t rank higher given that the F-150 is the most popular pickup truck in North America.

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3. GMC

GMC Sierra

Points: 857

General Motors’ luxury sub-brand ranks third in the APEAL study with 857 points which is seven positions higher than its sister brand, Chevrolet. In the Initial Quality Study conducted last month GMC placed eighth overall.

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2. Ram

RM020_162FNl6oom5e31ihv3560m1tifh8b3d-67

Points: 871

Another popular truck brand of North America takes second place. Ram also placed third overall in the Initial Quality Study. Ironically though, it is the only brand on this entire list that specifically makes trucks and nothing else and yet surpasses even Ford in terms of emotional attachment. That speaks volumes for how it makes its customers feel.

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1. Dodge 

2021-Dodge-Charger-SRT-Hellcat-Redeye-02

Points: 872

It may sound strange but it isn’t surprising that Dodge tops the list when comes to an emotional connection with its customers. With cars like the Charger, Challenger and their Hellcat versions in its lineup, Dodge has established itself as an aspirational brand. Plus, it is the only mass-market brand apart from Hyundai to win both APEAL and IQS in the same year and is also the only domestic brand to do so.

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      Beste Kia rijders(sters),
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      mvg.
      Marco

    • By Kiaclub Nieuwsrobot
      Instead of updating or redesigning the Optima, Kia has rid the North American market of the car altogether.

      In its place arrives the new 2021 Kia K5. To be fair, the Optima was always called the K5 in South Korea. So Kia has essentially done away with the Optima name and now its new mid-size sedan will be identified as K5 all across the globe. The K5 is all set to take the fight to its rivals in the mid-size sedan market and it seems well equipped to do so. So here are five cool features in the 2021 Kia K5 that could change the game.
      SEE ALSO: 2021 Kia K5 Revealed: 290 HP and AWD for Sporty Optima Replacement
      A Diet Stinger Please

      Gone are the days when mid-size sedans we considered too beige. Today, aesthetically at least they can give more upscale cars a run for their money. And the K5 epitomizes that ethos. It looks like Kia’s flagship GT, the Stinger, went on a diet and chiseled itself by some serious weight training. The front nose is sharp and the sleek fascia with its front fender-intruding DRLS and all-LED headlamps is enough to turn heads. It sits on the same N3 platform as the Hyundai Sonata and if that’s any clue, it sits lower than before and the sloping roofline creates coupe-like profile that looks sporty. The best part? It’s not all show and no go.
      SEE ALSO: 2020 Hyundai Sonata Review
      Turbo Power

      Along with a striking design, thankfully Kia has also introduced an engine that would make many an enthusiast take notice. Sure there is the 1.6-turbo GDI. But the engine of interest here is the 2.5-liter four-cylinder turbo from the upcoming Genesis G80. It makes 290 hp of max power and 311 lb-ft of torque which according to Kia is “best-in-class”. It also comes with a segment-exclusive eight-speed wet, dual-clutch transmission and AWD (another first for Kia). All trims are available with AWD except the base LX.
      SEE ALSO: 2021 Genesis G80 Here To Make Rivals Nervous, Priced From $48,725
      Continuously Variable What?
      Yes, we are still harping on about the engines. As desirable as the 2.5-liter turbo is, the 1.6-liter GDI comes with its own set of innovations. Kia has introduced an industry-first Continuously Variable Valve Duration system, or CVVD. Unlike variable valve timing, CVVD allows for individual valves to remain open or closed for extended periods depending on how the car is being driven. If the car is at a constant speed, the system will allow the intake valves to be open from the middle to the end of the compression stroke so as to minimize resistance during compression. If the car is being driven fast, the system closes the intake during the same stroke to maximize air utilization during the explosion stage.
      The system can increase fuel efficiency by five percent, increase power by four percent and cuts emissions by 12 percent.
      SEE ALSO: 2020 Hyundai Sonata Hybrid Review
      All-Paw-Drive

      This is the first time Kia has equipped its sedan with all-wheel-drive. Though it is a front-wheel-drive based system, which essentially means that it is on-demand and will engage AWD when the system detects a loss in traction at the nose. The system is optional on all trims except the base LX and comes as standard on the GT trim with the 2.5-liter turbo.
      A Cabin From Above?

      The cabin of the K5 truly looks like from a class above. The upholstery looks premium and upmarket. Kia will also offer two infotainment screen sizes in the K5, an 8.0-inch unit, and a 10.25-inch wide-screen system. Kia will also offer Apple CarPlay and Android Auto as standard. Though both will be wireless (another first), that ability will be available with the 8.0-inch screen only. Our guess? Compatibility issues maybe. Though it will also come with natural voice recognition which will allow occupants to operate things like the aircon with voice commands.
      Other features include an upgraded Bose sound system and smart key that allows you to not only start your car but operate the climate control system as well.
      The 2021 Kia K5 goes on sale by late summer and the GT version will arrive in fall. Prices will be revealed closer to the launch.
      The post Top 5 Coolest Features of the New Kia K5 appeared first on AutoGuide.com.
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