Kia Buzz
Kia BUZZ is Kia's officiële blog voor het delen van informatie over Kia voertuigen, nieuws, informatie en adviezen. Kia BUZZ is geschreven door een breed gamma van Kia deskundigen en managers vanuit de hele organisatie om zo te helpen Kia dichter bij haar klanten, het bedrijfsleven industriële opinieleiders en auto liefhebbers te brengen.
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Kia Motors Corporation expanded its corporate social responsibility activities this month by launching its Green Light Project, a global social mobility program that will seek to improve the accessibility of health and education for disadvantaged youth in ailing regions. The project’s official launch ceremony took place earlier this month at the future site of the Maendeleo Secondary School situated in the Madale area of Dar es Salaam, Tanzania (East Africa). Kia Motors Corporation and SBS, a national TV and radio network in South Korea, funded the construction of the school, which will serve as the Green Light Project’s official base camp. The ceremony dr…
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As you know Paris Motor Show is less than a month away. Paris Motor Show is one of the biggest automotive events of the year with a rich history of more than 100 years. There is going to be the grand debut of Kia Carens along with other models exhibited at this year’s motor show, so the excitement is over the roof here at Kia headquarters. This time Kia would like to invite 3 teams of photographers for the Paris Motor Show to capture that excitement in the romantic city of Paris. If you love cars and/or photography, we encourage you to sign up for this wonderful opportunity and capture our vehicles in their best light. Sounds interesting? Take a look at the information…
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The all-new Kia cee’d has been awarded a maximum 5-Star accident safety rating by Europe’s leading road safety organization, EuroNCAP. The five-door hatchback achieved high scores for Adult Occupant Protection (89%), Child Occupant Protection (88%) and Safety Assist equipment (86%), recording the maximum possible score in the dynamic element of the Child Occupant Safety test. EuroNCAP testers were also impressed with the inclusion of electronic stability control across the entire new cee’d range in Europe ahead of it becoming a compulsory test criteria. “The previous generation cee’d was the first Kia to achieve a 5-star EuroNCAP rating. In the last five years, testin…
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Kia’s Zilina plant in Slovakia began the production of the new cee’d Sports Wagon (SW) on Wednesday becoming the second new model to be built at the facility this year. Demand for the new cee’d SW is expected to boost production at Zilina to 285,000 vehicles in 2012. The previous cee’d SW accounted for more than 20% of the Zilina plant and this year, Zilina has produced 167,000 vehicles and 266,000 engines in the first seven months, recording 11% and 52% year-on-year increases respectively. Kia’s new cee’d and cee’d SW were introduced at the 82nd International Motor Show in Geneva earlier this year, and the reaction from fans and auto enthusiasts alike has been mo…
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The world’s most famous movie franchise – 007, James Bond – will feature the Kia Optima and Sportage on the side of the good-guys when the next installment, Skyfall, opens this autumn. During filming in London sharp-eyed Kia owners spotted both models on-set dressed as British Police cars. In one shot, Daniel Craig as Bond was seen running down Whitehall followed by several Kias in full police livery and with flashing lights ablaze and sirens sounding as he chases the villain of this latest Bond movie – Hollywood A-lister, Javier Bardem. Although the plot is still very much secret it is understood that Bardem’s character tries to assassinate Bond’s boss, M, played …
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It’s been a great year for us and we’ve had many special moments and milestones that took place during the spring and summer of 2012.As fall approaches, we wanted to share a quick recap of some of the most read and popular Kia-Buzz posts during the first half of the year. #5 Big Improvements and Upgrades for the Kia Sorento The host of new upgrades made to our hugely successful Sorento CUV was a big hit on Kia Buzz, making it the 5th most popular posting in the first half of 2012. When it goes on sale later this year in most markets, it will incorporate significant changes which include a completely new platform, enhanced powertrains for better fuel economy with low…
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Nowadays, ‘environmentally friendly’ and ‘green’ are becoming cliché marketing terms used by numerous brands across multiple industries. However, Kia Motors has always respected the responsibility that these terms suggest, and believes that earning non-biased and accredited environmental certifications gives our customers a reason to believe not only in our brand, but also in Mother Nature. Kia achieved an important environmental milestone this month by having three of its newest models earn renowned certifications for their minimal impact on the environment. Today, three bright researchers from our research and development center have contributed a special guest post …
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Dirt flying, rubber burning, and your engine roaring as you drift through hair-pin turns – “Drive hard, drive fast, and don’t stop!” Welcome to the world of rallying, a pedal to the metal, heart-pumping race over stretches of public streets and rough rural roads with modified production or specially built road-legal cars. If you have ever experienced the thrill of handling your car down a twisty back-country road, then you’ve got a sense of what we’re talking about. Rally cars blast through some of the toughest terrain and climates, and wherever a course is located, one thing is for certain – it takes guts, talent and heart to handle the adrenaline-charged action of this …
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Stronger body shell, high-tech equipment and new look for our popular CUV When the new upgraded 2013 Kia Sorento CUV goes on sale later this year in most markets, it will incorporate significant changes which include a completely new platform, enhanced powertrains for better fuel economy with lower emissions, improved ride, handling and refinement, additional convenience and safety features, plus a fresh, new look for the exterior. Let’s take a look at what exactly has changed for the refreshed Sorento. A fresh new look with premium appeal Kia’s design team restyled newly upgraded vehicle’s front and rear, creating larger areas of body-color surface. Close an…
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This summer has been a scorcher in certain regions of the globe, and many of you know tough weather conditions can be harsh on automobiles, so Kia-Buzz wants to give its readers 7 tips on how to maintain your cars during the grueling summer season. 1. Cover your car Although we may want to wear fewer layers in the summer, our cars need extra clothing. Use a reflective sunshade to protect your car’s interior from excessive heat and sun damage. Apply quality vinyl or leather protectant on your dashboard and seats to guard from discoloration. Always remember not to leave explosive objects in your vehicle like a lighter! 2. Sunglasses for your car? Tint your…
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Hello Kia Fans! What do one of the largest cities in Brazil and an animation from 20th Century Fox have in common? Both have the same name as Kia’s all-new Rio! Check out the new video, the Rio movie remix, which features the all-new Rio with characters from the animated movie. All-new Rio The Kia Rio has been launched in 5-door, 4-door and 3-door versions and 5-door was awarded “best design” by the Automotive Brand Contest. You can find more about Kia’s philosophy behind Rio’s design from the following two posts: Breaking Kia’s Design Code: The Rio Design Story (Exterior) Breaking Kia’s Design Code: The Rio Design Story (Interior & Color) Rio the …
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We recently shared how Peter Schreyer was named “Man of the Year” by Automobile Magazine. Now he has also been named as one of the “Men of the Year” in the special awards issue of Top Gear Magazine. The magazine recognized Peter Schreyer’s clear design leadership at Kia, stating that “good design is basically about creating products people want to buy. Peter Schreyer has presided over that process at Kia with impressive fortitude and skill.” However, our chief designer isn’t the only one to have received an award! Top Gear Magazine also gave special recognition to the Picanto as “Bargain of the Year.” The Picanto was described as “a Korean supermini that you might choo…
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There are still many myths out there about hybrid cars. With this post, Kia BUZZ hopes to demystify some of them for our readers. Leave your thoughts and input in the comments below! #1: Hybrids are expensive. There are about 25 different hybrid models ranging in price from $22,000 to $103,000. The Optima Hybrid can be had for under $30,000 USD (prices vary by market), including class-leading warranties. Its 35 mpg city and 40 mpg highway fuel economy rating helps to save money. In addition, in many countries’ governments offer tax incentives for those who purchase eco-friendly cars. #2: Hybrid batteries fail and need to be replaced. Hybrid batteries are designed to l…
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Tinsel Town rolled out the red carpet for the 2011 Los Angeles Auto Show and while many car manufacturers vied for the spotlight, it was Kia Motors America (KMA) that stole the show with a dazzling booth and press conference that many attendees called one of the most innovative and creative presentations of the entire show. Let’s take a look at some of the top highlights from the Los Angeles Auto Show: 1. Design-led transformation: In front of more than 700 journalists and industry observers, KMA debuted an all-new auto show display that represents the impact design has had on the Kia brand and its vehicle lineup. 2. LA is the green show: Media had the opportunity t…
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Innovative design has been the backbone of Kia’s transformation. The man who is at the forefront of Kia’s design movement has been unanimously selected as 2010’s “Man of the Year” by Automobile Magazine and is none other than our chief design officer, Peter Schreyer. This award is another notch on Peter Schreyer’s long list of accomplishments, including the Design Award of the Federal Republic of Germany, the internationally famous red dot design award and the German National Design Award. Since 2006, Peter Schreyer has been dedicated to revolutionizing the Kia brand through design. He is the mastermind behind the Kia signature grille and the design for models like th…
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Kia is on a roll! Kia Motors America (KMA) recently announced the company’s best-ever October sales, setting its 14th consecutive monthly sales record. Now, four Kia vehicles have been recognized for their striking design and performance by Consumers Digest, a leading consumer resource for automotive reviews. The 2012 Kia Optima, 2012 Sorento, 2012 Soul and 2012 Sportage were all named “Best Buys.” <Optima> <Sportage> <Soul> <Sorento> In order to be selected as a “Best Buy” by Consumers Digest, the vehicle must deliver the most value for the money in their respective classes based on purchase price and ownerships costs in relation to subjective…
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It seems our very own Kia BUZZ editor Colin was beat to the chase in reviewing the long awaited all-new 2012 Kia Rio. Jose Antonio Lope, an editor at a blog dedicated to Korean automakers Kia and Hyundai, the Korean Car Blog (http://thekoreancarblog.com/category/home/), test drove the 2012 Kia Rio 5 Door with a 1.4 CRDi diesel engine. Jose is very interested in Korean cars and the newest technology from Kia. From his detailed review, you can see that he has a high appreciation for the all-new Rio’s many advanced and eco-friendly features. He starts his review with a comment on the overall size of the Rio, saying that the total length of the car is 4.04 m, which is 6 cm …
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If you’re into basketball, you may have attempted a slam dunk at some point and realized that it’s no easy feat. This may be why we saw some jaws drop when Blake Griffin, power forward at the Los Angeles Clippers, jumped over the Kia Optima and won the Sprite Slam Dunk Contest in February. 18,000 basketball fans watched in awe as Blake’s teammate, Baron Davis, passed him a ball through the sunroof of the Kia Optima, the NBA’s official vehicle, while a choir sang “I believe I can fly” by R. Kelly. For those of you who haven’t seen it yet or don’t believe it, check out the video below. Not your average dunk, not your average midsize sedan After seeing what Bl…
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Yesterday Kia released images of a new compact vehicle that will be available only in Korea, its home market. Its name is derived from the English word meaning “a beam of radiant energy or light.” The Ray city car offers practicality, individuality and innovative design in one box-shaped exterior. Don’t be fooled by its small size, the interior is spacious and highly versatile, providing maximized passenger and cargo space. The Ray’s front features the signature Kia grille with a unique side glass configuration and LED daytime running lights that enhance the vehicle’s aesthetic appeal and distinct character. Its rear has a wide and stable stance, with sleek LED rear com…
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Kia sends the grand winner of “Fan of the Week” to the Australian Open 2012
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Want to prove to the world how much you love Kia? Tout your love for Kia by participating in the Kia’s “Fan of the Week.” Just follow the steps in the picture below: “Fan of the Week” is a contest in which Kia invites Facebook users to submit a photo or a video of their own experience with Kia for each week’s topic. Weekly topics are announced in the event tab of Kia Motors official Facebook page on Monday, and fans can upload their story in the same place. At the end of the year two grand prize winners will be selected from the 23 weekly ‘Kia Fan of the Week’ winners to go on a trip with a companion to Melbourne, Australia in January 2012. Moreover, a new Kia Fan of …
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If you still haven’t figured out what Kia stands for, you will definitely get a chance to see, feel and know it with Kia’s new global brand campaign. Kia has aimed to deliver a unique customer experience as well as the brand’s three core beliefs, ‘challenger,’ ‘human-driven,’ and ‘spirited,’ through a social media platform. In addition, Kia is launching four digital campaigns through facebook. Campaign 1: Guess What Nadal Likes Kia’s global brand ambassador and tennis superstar, Rafael Nadal, will appear in a teaser video showing what he likes with the “Like” button from facebook, which is recognized almost universally. Watch the video now below. After …
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What is the SEMA Show? Have you ever heard of the SEMA Show? Wondering what SEMA stands for? It stands for Specialty Equipment Market Association and is the world’s largest automotive specialty products trade event. It was first held in 1963, and the event now takes place annually in the Las Vegas Convention Center, where a myriad of automakers and auto part manufacturers come to participate in the show. Of course, Kia made sure not to miss out. This year, Kia featured six one-of-a-kind sports-themed cars at the SEMA Show. Let’s take a look at these eye-catching rides! Surf-Themed Radical Rio Customized by Antenna magazine, the Radical Rio’s exterior gets a sunse…
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We tend to forget that our cars need to “shower” too. In the winter, salt and ice can damage your beloved vehicle’s paint job. In the spring, pollen and dirt can pile up on the car, giving it an aged look. To keep your cars clean, the only solution is to get your cleaning equipment out and give your cars a good scrub. However, some of you may have accidentally given your cars a scratch or two in the process. When it comes time to wash your car, you may think that a tough, hard scrub is in order, but being gentle to your car and using soft, high quality products is actually the best way to wash your car. Let’s get started! These are the materials needed for washing your …
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Hello everyone, guess how I spent my weekend two weeks ago! I went to see the Formula 1 race in Korea, of course! I think I speak for all worldwide motor sports fans when I say the weekend was a special weekend for us because the Formula 1 race that was held in Korea. For those of you who know little about Formula 1, or F1, it is simply a race where a total of 24 racing drivers compete with a one-person racing vehicle. It is considered one of the world’s top three global sports events, along with the World Cup and the Olympics. You can better understand how popular it is when I tell you that more than sixty million people watch the game from all over the world. In A…
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How does an auto company know when it’s winning the hearts of drivers? When customers are so satisfied with the brand, they stick to it. It seems Kia Motors has succeeded in capturing loyalty from fickle and proud automobile drivers. According to Experian Automotive’s quarterly industry loyalty studies, Kia Motors topped the results as the highest individual brand loyalty ranking in USA, with a whopping 47.9 percent. This means that 47.9 percent of Kia automobile owners purchased another Kia model during the last quarter. “Kia has been gaining a strong and loyal customer based on improving vehicle styling and quality,” explained Jeffrey Anderson, a director of consulti…
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