Kia Buzz
Kia BUZZ is Kia's officiële blog voor het delen van informatie over Kia voertuigen, nieuws, informatie en adviezen. Kia BUZZ is geschreven door een breed gamma van Kia deskundigen en managers vanuit de hele organisatie om zo te helpen Kia dichter bij haar klanten, het bedrijfsleven industriële opinieleiders en auto liefhebbers te brengen.
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An innovative new marketing campaign that highlights the complete transformation that Kia’s Picanto has undergone and the multitude of ‘grown-up’ features it now offers, went live. Promoting the theme “small but mighty”, the new campaign coincides with Picanto models arriving at European dealer showrooms, and is targeted at a new group of consumers – progressive, modern, mainstream car buyers. This shift reflects the change in appeal of the second-generation Picanto, moving from a focused pragmatic and rational choice to a more emotional, lifestyle-oriented purchase. Co-starring with Picanto in the new campaign is ‘Henry’ – a ‘small but mighty’ cat. Henry’s fun and…
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Congratulations are in order for Kia Australia and their Sportage TV commercial. The ad featuring legendary rappers Grand Master Melle Mel and Scorpio is making a splash on the international advertising awards scene. The ad won a coveted silver pencil at AWARD, Australasia’s premiere creative award show, and another silver at Adfest, Asia’s largest celebration of advertising creativity. Looks like Kia’s really on a roll. Let’s have a look at the TV commercial below. Array Array Array Array Array Array Array Array Array Lees hele artikel
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Let me first introduce myself, I am Jungwook Wi from Kia’s Overseas Communication Team, involved in international Public Relations. Today, I would like to share with you my trip to Spain, Barcelona, where journalists from Central & South America tested our all-new Picanto We began the official test drive event with the press conference where journalists were presented with Kia’s corporate overview and all-new Picanto product information. Also we held a 30-munite Q&A session with our marketing and product managers, where the journalists questioned about the advanced features of the newest model, such as Hill-start Assist Control(HAC), safety features, etc. Th…
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Kia Soul TV Commercial Named “Automotive Ad of the Year” by the Nielsen Company
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Kia Motors’ lovable hamsters have done it again – earning the follow-up advertising campaign for the brand’s funky Soul, titled “This or That,” the highly coveted “Automotive Ad of the Year” award by The Nielsen Company for the second year in a row at a ceremony today at the 2011 New York International Auto Show. Together, the popular “This or That” spot and the original “A New Way To Roll” campaign have contributed to significant increases in consumer awareness, perception and consideration of the Kia brand, and led to record sales of the Soul urban passenger vehicle. In March, the Soul became the second Kia vehicle to sell more than 10,000 units in a single month, and…
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Take a look at an abbreviated version of today’s Kia press conference at the New York International Auto Show where the all-new Rio and the upgraded Soul were unveiled. Array Array Array Array Array Array Array Array Array Lees hele artikel
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Kia Motors America (KMA) today celebrated the world premieres of the all-new 2012 Rio sub-compact sedan and the comprehensively upgraded 2012 Kia Soul at the New York International Auto Show. Scheduled to join the KMA line-up this fall – along with its 5-door hatchback sibling unveiled at the Geneva Motor Show in March and shown today for the first time in North America – the all-new Rio sedan ushers in the next chapter of Kia Motors’ ongoing design-led transformation with previously unseen levels of eye-catching design, advanced technologies and sophistication in the small car segment. With all-new ISG (stop-start) technology and class-leading horsepower and fuel econo…
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The new Picanto TV commercial shows how appearances can be deceiving… Just as Henry the Cat proves he is just as fierce despite his smaller size, the all-new compact Picanto comes packed with unbelievable features. Don’t let its size fool you. The all-new Picanto includes a complete, high-quality package with numerous premium features and multiple trim choices that have definitely raised the bar for the A-segment. A special feature in particular is the all-new Picanto’s highly efficient Kappa engine that helps lower CO2 emissions to just 90 g/km and consume as little as 4.1 liters/100 km in fuel. (Read more about Kappa engine at http://bit.ly/fe0hOl) You can get a …
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Kia Motors and its Chinese joint venture, Dongfeng Yueda Kia, unveiled the K2 B-segment sedan today at the 2011 Shanghai Motor Show. Based on the platform of the all-new Rio, which made its world premiere at this year’s Geneva Motor Show in March, the new K2 was designed and engineered specifically for the Chinese market and will enter production at Dongfeng Yueda Kia’s manufacturing facility in Jiangsu province starting this June. A 5-door hatchback of version of the K2 will commence production in August of this year. K2 will be positioned as a premium small car with advanced styling and upgraded levels of quality and performance, and is expected to be a highly compe…
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Hi guys, today we want to share about the cutting-edge technology used in the safety features of the stylish and unique all-new Picanto. To make all-new Picanto safer, the high-tensile material has been applied to strengthen the center pillars. The addition of VSM (Vehicle Stability Management) for compact cars has made the all-new Picanto more intelligent, in terms of safety. All-new Picanto comes with improved side-impact protection, thanks to a higher percentage of ultra high-tensile steel (980Mpa) with ring-shaped reinforcing loops within the B- and C-pillars. The body shell is also lighter, leading to improved fuel efficiency. The high-tensile steel (400MPa)…
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It was a historic weekend for the Kia racing team in Alabama, U.S. Drivers Michael Galati and Nic Jönsson, lead the No. 10 Infinity Audio Kia Forte Koup to Kia’s first-ever racing victory in the Street Tuner (ST) class of the GRAND-AM Continental Tire Sports Car Challenge (CTSCC) race. A large contingent of Kia dealers and team members from Kia Motors Manufacturing Georgia (KMMG) filled the Barber Motorsports Park stands to watch Kia win the Barber 200. At last year’s Barber 200, Kinetic Motorsports’ new Kia Forte Koup drove in its first competitive race with an eighth-place finish. This time, Kia made its first visit to the top of the podium. Jönsson took the l…
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Hi, everyone. Today I am going to share with you what I brought back from the Seoul Motor Show last Thursday. At the Seoul Motor Show (www.motorshow.or.kr) this year, Kia introduced various concept cars and new cars (all-new Rio, all-new Picanto, etc.) which were recently showcased at international motor shows. However, the true heroes at the Kia booth were the K5 (known as Optima in some regions) Hybrid and ‘Naimo’ electric crossover vehicle. The Kia Press Conference began at 9:20 in the morning, and a lot of reporters were busy trying to get a good spot. I also struggled to take good pictures. Peter Schreyer, Chief Design Officer of Kia, explained the des…
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All-new Rio is the perfect vehicle for those living life to the fullest with passion. Kia Buzz met up with the product manager of all-new Rio to find out more about this upcoming addition to the Kia line-up. Kia BUZZ: Hello. Thanks for making time for this interview. First, could you please give us a brief self-introduction? Park: I am Min-Woo Park of the Overseas Product Marketing Team, and I have been working for Kia since 2005. I also worked at the Slovakia production unit as a production technology engineer until 2006. And I have held my current position since August 2006. Kia BUZZ: We heard that you were the main product manager for the all-new Rio. Please tell…
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Making its world premiere at the Seoul Motor Show today, the Kia Naimo electric concept car combines Korean heritage with innovative modern features. Taking its name from the Korean word “Ne-mo”, (pronounced ‘Neh-mo’, meaning ‘square shape’), the Naimo electric crossover utility vehicle (CUV) was conceived by Kia’s international design team in Seoul, and is characterized principally by its simple lines and solid, muscular stance. The uncomplicated overall design is accentuated by a number of striking key details, such as the wraparound windscreen and asymmetric sunroof design, and the front and rear dot-style LED head- and positioning-lamps. This juxtaposition of s…
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The 2011 Kia Classic, held at Industry Hills Golf Club at Pacific Palms, concluded Sunday, March 27 with professional golfer Sandra Gal taking the top spot with an impressive 16 under par. Kia Motors’ official golf ambassador Michelle Wie posted a formidable eight under par to finish the tournament in the top ten. Byung Mo Ahn, group president and CEO, Kia Motors America (KMA) and Kia Motors Manufacturing Georgia (KMMG) was on-hand to present the championship trophies and prize check, while Michael Sprague, vice president, marketing & communications, KMA expressed the brand’s appreciation to be title sponsor for a second year and gratitude to the large crowd…
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Around 120,000 readers cast their votes, and the verdict is clear: in the category of “Off-Road & SUV up to Euro 25,000”, nearly one in five votes (18.74%) decided in favor of the new Kia Sportage. It has clearly won out over the other 14 models in this category. is a specialized publication by Europe’s largest automotive magazine, Auto Bild (http://www.autobild.de/), which has a global circulation of 7 million every month. Allrad reaches 290,000 readers making it Europe’s most-read 4WD dedicated magazine. The new Sportage launched last August has received various design and safety awards from various media. It has already won two world-acclaimed awards for its…
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On Tuesday, March 23, Tim Chaney, director of marketing in Kia Motors America (KMA) and professional LPGA golfer and Kia Motors’ official golf ambassador Michelle Wie, along with the LPGA, held a press conference at Industry Hills Golf Club at Pacific Palms during the 2011 Kia Classic to announce the auction of Wie’s self-designed pink golf bag in honor of breast cancer awareness. All proceeds will go to the Keep A Breast Foundation, one of the leading youth based breast cancer prevention non-profits, also in attendance during the conference. Numerous local media attended the event, including the Los Angeles Times, KTLA-TV, the Korea Times and Korea Daily. Kia retur…
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Have you recently visited Kia Motor’s Facebook page (www.facebook.com/kiamotors)? You may have noticed a new exciting event, our “10 Millionth Export Celebration.” This special event was organized to celebrate the 10 millionth export of Kia Motors and to show gratitude for the continuous support and trust we receive from worldwide customers. Event applicants submitted a brief, realistic plan on what they would do if they were to receive a new Kia vehicle. 342 applicants from 40 countries submitted wonderful plans. Dee Jaroway, a Canadian radio co-host, has been selected as the winner! Her idea combines creativity with compassion. Her plan, which she has titled as …
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The new Kappa 1.0 MPI 3-cylinder engine with class leading fuel efficiency and performance
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The all-new Picanto has been born with higher performance and a new design characteristic. The new Picanto is a result of the efforts made to keep up with recent trends in the automotive industry, especially in terms of environmental friendliness, economy and performance. Let’s take a look at the Kappa 1.0 MPI 3-cylinder engine. The new Picanto comes with the new Kappa 1.0 3-cylinder MPI engine, which was newly developed for the next generation of small cars. It has class leading efficiency and performance among 1.0L engines. The new Kappa 1.0 3-cylinder MPI engine features a maximum output of 69ps (European standard), a maximum torque of 9.7kgf•m (European standard…
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The all-new Picanto has visited Barcelona in Spain. The visit was to shoot a commercial in which the Picanto will be showing off its charms. The Picanto looks right at home in the trendy and romantic Spanish city. We will post the all-new Picanto’s TV commercial production story with its new commercial soon. Stay tuned! Array Array Array Array Array Array Array Array Array Lees hele artikel
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Today I will give you an account of the highlight of the Geneva Motor Show. I will focus on the Kia Motors press conference and an interview with the designer of our hero car – the all-new Rio. The Kia Motors press conference was scheduled for 15:45 ~ 16:00, and to get a good spot I had to wait from 15:00. I could feel the media’s burning interest in the all-new Rio and Picanto which were making debuts at the show. 3:45 pm sharp! The Kia Motors press conference started with many journalists in attendance. Kia Vice Chairman Hyoung-Keun Lee gave a corporate overview speech and then Paul Philpott, COO of Kia Motors Europe, delivered his introduction of the Rio and Pican…
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Kia Motors has been awarded top honors in two categories at this year’s red dot product design competition in Germany. The competition’s jury of respected international design experts bestowed coveted red dot awards on the Kia Sportage compact CUV and Kia Optima sedan. The judges also paid a special tribute to the new mid-size Kia Optima sedan, which claimed the 2011 red dot ‘best of the best’ title, the competition’s highest distinction, for which only the best products in each category are eligible. These latest wins bring the number of Kia models to receive a red dot award to four models – with the Kia Venga winning in 2010 and the Kia Soul in 2009. The Kia Opti…
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Hello. My name is Nick Reid, the Senior Product Manger for Kia Australia. Mr. D. K. Lim of Kia’s Overseas Product Team wrote a great post back in August last year introducing Kia Australia’s ambitious project of tuning cars for local conditions and tastes. In short, D.K helped explain Australia’s automotive environment and the differences between global driving conditions and drivers tastes. He also explained the objectives of the Australian localisation programme and our desire to tune Kia models that deliver confidence and comfort on our fast and rough road conditions. Confidence is the ability to drive the car through a corner, with it behaving in a secure and pr…
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I was at the Geneva Motor Show 2011 and would like to share everything about the show with all of you who could not attend this year. The Geneva Motor Show is the only top-5 motor show of the world that is held in a country where no cars are produced. If a motor show is hosted in a car-producing country, the focus of the motor show tends to be placed on that country’s brands. In contrast, there is no such bias at the Geneva Motor Show, so it will enable customers to evaluate the development trends of global car makers in a more objective manner. The Geneva Motor Show is held at the PALEXPO convention center near Geneva International Airport which is also a transport hub…
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Kia Motors’ official activities for the 2011 Geneva Motor Show kicked off this past Monday night on eve of our main press conference during an unveiling party for the all-new Rio and Picanto held at the Hotel Inter Continental Geneva. Despite coinciding events held by other major automakers, a strong turnout of 252 guests enjoyed the unveiling of Kia’s two newest all-new models along and learned in advance of the official press conference the next day of an additional piece of exciting news – that the all-new Rio equipped with the 1.1-liter diesel engine and ISG will be the most fuel efficient and cleanest CO2 emitting vehicle in all of Europe, irrespective of segment (e…
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Here’s the All-new Rio promotional film. Hope you like this! Enjoy! Array Array Array Array Array Array Array Array Array Lees hele artikel
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